Latest News for: out-of-home advertising

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Vistar Media and Acxiom Partner to Bring Richer Audience Targeting to Out-of-Home Advertising

Nasdaq Globe Newswire 05 Aug 2025
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Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Nasdaq Globe Newswire 17 Jul 2025
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying. Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying ... .
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New Kantar Study Shows Out-of-Home Advertising Outperforms Key Channels and Addresses Gaps in Modern Marketing Strategies

PR Newswire 08 Jul 2025
CCO) and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics such as ad awareness, brand favorability, and purchase intent ... Out-of-Home advertising is not ...
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AI-supported motif analysis for out-of-home advertising: Ströer presents the Creative Analyzer (Stroeer SE & Co KGaA)

Public Technologies 02 Jul 2025
With the Ströer Creative Analyser, Ströer is expanding its consulting and creative services with an innovative, AI-based tool that fundamentally changes the analysis and optimisation of out-of-home (OOH) motifs.
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