OÜI FM was created in 1987 as a radio station with primarily Underground programming, and so its slogan was Le son qui a du sens (The Sound with Sense). The station was launched by Pierre Raiman, Philippe Mazière, Bertrand Jullien and Éric Mettout.
OÜI FM was part of Virgin Radio International until December 2008, when it was bought by the French radio and TV host Arthur and became part of his group known as the Arthur World Participation Group (AWPG).