Idea Factory (アイディアファクトリー) is a Japanese video game developer and publisher founded by former employees of Data East on October 26, 1994 headed by company chairman Shingo Kuwana and president Yoshiteru Sato.
Idea Factory's role-playing games are known for their complexity and difficulty.
On 30 September 2013, Idea Factory opened their international branch based in California, under the name Idea Factory International.
A subsection of Idea Factory develops otome games, under the name of Otomate.
