Olís (Icelandic: Olíuverzlun Íslands hf.) is the trademark of Iceland Oil Ltd., a company founded in Iceland on October 3, 1927. The company has ever since been a part of the development of the Icelandic industries. The company is now divided into three main operating divisions: Sales, Logistics and Finance, along with support divisions which are Human Resources and Marketing. The firm operates a number of service stations under the trademark of Olís, in addition to the self-serve stations under the brand name of ÓB - inexpensive fuel. The first operational ÓB station was at Fjardarkaup in Hafnarfjördur. ÓB provides cheaper fuel and less service in simply operated automated stations.
In 1999, Iceland Oil Ltd. purchased all shares in Ellingsen, which was then consolidated into the holding company in 2001. The company also owns all shares in subsidiaries companies Hátækni and ísmar.
Olís is one of the 30 largest companies in Iceland turnover being ISK 37 billion in 2012. The Balance Sheet amount to ISK 16.0 billion. The number of employees in 2012 was approximately 420.
In a far of land there lived a beautiful butterfly
In a kingdom full of blossom covered trees
And winding through this paradise, a river danced along
And played with the constant summer breeze
The butterfly found a tiny branch at the riverside
And watched the water rushing who-knows-where
Carefully he sheltered from the power of the breeze
For surely it could toss him through the air
“I’m a butterfly,” he said, “trivial and small
And in the greater scheme of things I don’t mean much at all
So I’ll flap my wings to stretch myself and just enjoy the view
I’m a butterfly, what more can I do?”
One afternoon, the butterfly asked the river
“Madam, what makes you hurry so?
What splendid destination are you rippling toward?
Where, oh, where do you go?”
The river said, “I’m headed for the ocean
And summer breeze inspires me to race
My friend, you’d love the ocean, it’s remarkable to see
Won’t you join our friendly chase?”
“I’m a butterfly,” he said, “trivial and small
And in the greater scheme of things I don’t mean much at all
So I’ll flap my wings to stretch myself and just enjoy the view
I’m a butterfly, what more can I do?”
So the butterfly, he dreamed of the ocean
He longed to flutter high above the seas
But there are dangers in the sky for a tiny butterfly
So from his branch he asked a question of the breeze
“What makes you chase the river towards the ocean?”
And the breeze told him a most amazing thing
“I’m simply made up of the currents in the air
That start from the movement of your wing, your tiny wing
“You’re a butterfly my friend, powerful and strong
And I’m grateful for the way you’ve always hurried me along
When you flap your wings to stretch yourself, it might seem small to you
But you change the world with everything you do”
So he stretched his wings and took off from the safety of his tree