OPI Products
OPI Products, branded as O·P·I, is an American nail polish manufacturer headquartered in North Hollywood, California and a subsidiary of Coty, Inc..
History
OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.
In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI created a Legally Blonde 2 collection that was also featured in the film. Collaborations that have followed include Ford Mustang, the 2010 film Alice in Wonderland, and Dell (2009).
In 2003, OPI launched a nail polish line for dogs called Pawlish that received mixed reviews. In 2007, after pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene.
