OK Soda

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Everything are going to be OK."

History

In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest advertising failure in Coke's history. However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns.

International market research done by The Coca-Cola Company in the late 1980s revealed that "Coke" was the second most recognizable word across all languages in the world. The first word was "OK". Zyman (who also conceived Fruitopia) decided to take advantage of this existing brand potential and created a soft drink with this name. The name also came up when Zyman or one of Zyman's team recognized that the "pig-latin" of COKE is OK: The play on words in youngsters' "pig-latin" is to remove the first letter of the word, put it at the end, and add a long A: OKE-CAY becomes OKAY. He conceived of a counter-intuitive advertising campaign that intentionally targeted people who did not like advertising. He predicted that the soft drink would be a huge success, and promised Goizueta that the soft drink would take at least 4% of the US beverage market.

Soda

Soda or SODA may refer to:

Science, technology, and biology

Food and beverages

Soda (comics)

Soda is a Franco-Belgian comics series by Tome (writing) and Bruno Gazzotti (art). The first two albums and the first eleven pages of the third were drawn by Luc Warnant. It first appeared in the Franco-Belgian comics magazine Spirou on 29 April 1986.

Soda is the nickname of the main character of the series, NYPD Lieutenant David Elliot Hanneth Solomon, who masquerades as a priest for the benefit of his mother's health. In the Finnish version his real name was changed to Patrick Timothy O'Ralley.

Synopsis

The son of the sheriff of the town of Providence, Arizona, David Solomon moved to New York City. Unable to find work he reluctantly joined the police force, but in his letters home he led his parents to believe that he had become a parish priest. This was in order to keep their minds at ease, since they did not want him to get into such a dangerous profession like his father. When his widowed mother Mary moved into his New York flat, David was forced to maintain the deception in fear that the truth would cause her a heart attack.

Soda (TV series)

Soda is a French television series produced by CALT. The series follows Adam, an 18-year-old high school student as he struggles with amusing yet realistic everyday issues. His group of friends are always there to help him through it all.

Features

An episode lasts twenty four minutes, each divided into sequences of three minutes and a half The shooting takes place in Bry-Sur-Marne. Its title, Soda, is the anagram of the word “ados”(teenager in French) ( which is explicitly shown at the beginning of the first credits.)

Season 1

This season has been broadcast on M6 with 244 episodes.

Adam is a normal teenager, he lives a quiet life in high school (although he never gets good grades), he has two friends, Slimane and Ludovic. He is in love with the most beautiful girl of the high school, Jenna, who will never reciprocate his feelings. He is the oldest child in a middle-class family. His father, Michel, works in a bank and his mother Elizabeth (aka Babeth) is a beautician who has her own home business (her only regular customer is Malika, Slimane’s mother). Dreaming of having a golden life in the US, Adam thinks that this American Dream will fall straight into his hands so he has decided to do whatever he wants with his life, that is, not working in class, playing video-games again and again and doing bad pranks on the high school supervisors (Thierry and Patrick). However, his family compromises his American Dream by being very strict towards him, with his little sister’s bad tricks and by the numerous detentions gets by his high school’s director, Ms Vergneaux.