O2TV (stylized as O2TV) is a Russian independent TV channel, the target audience of which are young people between 16 and 35, who, as the 2006 presentation reads, would constitute an influential portion of the electorate in the Russian legislative and presidential elections.
The O2TV audience exceeds 17 million people and adds another million every month. The channel is broadcast in over 300 Russian cities, as well as in cities of the Commonwealth of Independent States (CIS).
In 2006 the channel, which had already existed for 2 years by broadcasting music, was transformed into and rebranded as socially political. At that time it had a 'reach' of only 17 million people, including 1.3 million Moscowites. According to the President of the channel Vasily Lavrov, "We had the aim to create an independent media resource, and we did it."
The title 'O2TV' was derived from the chemical designation for an oxygen molecule, O2. A popular brand on the channel — "oxygenic television", worked on the similarity of the Russian slang taboo adjective which means "perfect, great".
Une colombe est partie en voyage
Autour du monde elle porte son message
De paix, d'amour et d'amitiÃ
De paix, d'amour à partager
Et c'est sa jeunesse qui la fait voler
A dove went for a trip
Around the world it carries its message
Of peace of love and of friendship
Of peace of love to share
And it's its youth that makes it fly
Une colombe est partie en voyage
Pour faire chanter partout sur son passage
La paix, l'amour et l'amitiÃ
La paix, l'amour, la và ritÃ
Quand elle ouvre ses ailes
C'est pour la libertÃ
A dove went for a trip
To make sing everywhere along its path
The peace the love and the friendship
The peace the love the truth
When it opens its wings
It's for liberty
Elle vole
Elle cherche le soleil
Elle rêve de merveilles
Elle espère arriver
Elle croit
Qu'il y a quelque part
Un pays pour l'espoir
Et qu'elle pourra le voir
It flies
It looks for sun
It dreams of wonders
It hopes to arrive
It believes
That there's somewhere
A country for hope
And that it will be able to see it
Une colombe est partie en voyage
Autour du monde elle porte son message
De paix, d'amour et d'amitiÃ
De paix, d'amour à partager
Et c'est sa jeunesse qui la fait voler
A dove went for a trip
Around the world it carries its message
Of peace of love and of friendship
Of peace of love to share
And it's its youth that makes it fly
Une colombe est partie en voyage
Pour faire chanter partout sur son passage
La paix, l'amour et l'amitiÃ
La paix, l'amour la và ritÃ
Quand elle ouvre ses ailes
C'est pour la libertÃ
A dove went for a trip
To make sing everywhere along its path
The peace the love and the friendship
The peace the love the truth
When it opens its wings
It's for liberty
Une colombe est partie en voyage
Autour du monde elle porte son message
De paix, d'amour et d'amitiÃ
De paix, d'amour à partager
Et c'est sa jeunesse qui la fait voler
A dove went for a trip
Around the world it carries its message
Of peace of love and of friendship
Of peace of love to share
And it's its youth that makes it fly
Et c'est sa jeunesse qui la fait voler
And it's its youth that makes it fly