Nutro Products
Nutro Products, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the MAX, NATURAL CHOICE and ULTRA brands of dog and cat food, as well as GREENIES treats. The company is headquartered in Franklin, Tennessee, USA.
History
John Saleen purchased a dog food company from a British businessman in 1926 and changed the company name to Nutro Products. Moving to Industry, California, it was a family-run business with products only available locally until the company was purchased in 1976 and expanded its market. Nutro Products are now available in the US, Canada, Australia, New Zealand, Asia, and Europe.
In 1985, with the help of Dr. Sharon Machlik, they developed and introduced their MAX line of foods which made use of a chicken, lamb and rice formulation. Instead of traditional advertising, the company chose to produce large amounts of literature on the dietary needs of dogs and cats, with comparative information on their ingredients versus the ingredients of other brands, and provide this to their retailers, as a marketing tool.
