NTV7

Natseven TV Sdn Bhd, better known as ntv7, is a free-to-air terrestrial television channel in Malaysia based in Petaling Jaya, Selangor. It began broadcasting nationwide on 7 April 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Saluran Ceria Anda".

Background

Ntv7 differs from other Malaysian broadcasters in being a media brand rather than just a television station. Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.

Under the appointment-based concept, factors such as who watches what and when define when a programme is slotted in the TV schedule. The station, which broadcasts on the UHF frequency band, offers a combination of Malaysian, English and Chinese programmes, produced locally as well as some from overseas.