Novi Pazar (Serbian Cyrillic: Нови Пазар, pronounced [nɔ̂v̞iː pǎzaːr]) is a city located in southwest Serbia, in the Raška District. Novi Pazar is the cultural center of the Bosniaks in Serbia and the historical region of Sandžak. A multicultural area of Muslims and Orthodox Christians, many monuments of both religions, like the Altun-Alem Mosque and the Church of St. Apostles Peter and Paul, are found in the region. As of the 2011 census, the population of the municipal area of Novi Pazar was 125 000, while the city itself had a population of 68,749.
Novi Pazar means "new marketplace", which in turn was derived from Slavic placename Trgovište 'market', found near the modern city. During the Ottoman rule, it was known as Yeni Pazar (meaning "new market" in Turkish), which is derived from bazaar (from Persian بازار (bāzār), meaning "market"; from Middle Persian بهاچار (bahā-chār), meaning "place of prices").
Novi Pazar is located in the valleys of the Jošanica, Raška, Deževska, and Ljudska rivers at the elevation of 496m, in southeast Sandžak (Raška) region. The city is surrounded by Golija and Rogozna mountains; Pešter plateau lies southeast from the city. The total area of the municipality is 742 km². It contains over 100 settlements, mostly small and spread over hills and mountains surrounding the city. The largest surrounding village is Mur with over 3000 residents.
Novi Pazar may refer to: