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Netvigator (網上行) is the first and largest residential Internet service provider in Hong Kong, operated as a brand of PCCW. The company did offer iTV, an interactive movie television network that allowed users to watch movies on their TV screen by demand. The service ended in 2002. The company launched a competitor to Cable TV, Now TV.
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Netvigator dial-up Internet Access Service was first launched under Hong Kong Telecom IMS Limited under the directorship of Dr. William Lo on 18 April 1996. It acquired another ISP, hkstar, with all the infrastructure and clients. Their broadband service, under the brand name "Super Netvigator" was launched as a value-added service of the InteractiveTV (iTV) in May 1998. Subsequently it launched their standalone broadband service (directly connected to PC without iTV), under the service name "Netvigator 1.5M Ultraline", in July 1999.
In 2008, Netvigator launched NETVIGATOR Wireless Modem, a wireless modem with router and modem capabilities, in Hong Kong.
Trading initially under the Netvigator brand, with the company name UK Broadband, PCCW entered the UK broadband market with wireless broadband in mid 2004, starting with the Thames Valley. The brand migrated to Now Broadband during 2005, and the London market was opened for business. At the same time the support call centre for the UK was moved from Hong Kong to an outsourcer in the north of England.
In September 2007, Now Broadband sent out letters under the lasered signature of Keith Hawkins, Chief Operating Officer, to selected areas in the UK cancelling the service, citing "limitations not apparent when we launched the service in your area" as the reason for closing certain radio sites.