Nesher

Nesher (Hebrew: נֶשֶׁר) is a city in the Haifa District of Israel. In 2011, Nesher had a population of 23,000. The mayor of Nesher is Avi Binamo.

History

Nesher was founded in 1924 as a workers town for the Nesher Cement factory, established in September 1923 by Michael Pollack, a Jewish industrialist from Russia. The area was swampy and malaria-infested, but employees of the factory gradually moved there with their families, bringing the population to 1,500. Nesher was floated as a public company in 1925. In 1929, the Arabs of Balad al-Sheikh attacked the factory and burned down a farm.

By the mid-1930s, Nesher Cement had 700 employees, both Jewish and Arab.

In 1948, thousands of Jewish immigrants from Europe, Iraq and North Africa settled in Nesher. In 1952, a local council was formed comprising four neighborhoods – Nesher, Giv’at Nesher, Ben-Dor and Tel Hanan. The first mayor was Yehuda Shimroni.

Demographics

CBS statistics for 2005 show Nesher's ethnic makeup as 99.5% Jewish and other non-Arabs. 30.7% of the population in 2005 were immigrants who came to Israel after 1990.

Tempo Beer Industries

Tempo Beer Industries (Tempo) is Israel's largest brewer and the country's second-largest beverage company.

Products

Beers

Tempo produces three brands of pale lager:

Goldstar (Hebrew: גולדסטאר‎) is a 4.9% ABV pale lager which has been produced since the 1950s. It is marketed as a dark lager beer ("בירה לאגר כהה"), though it is pale golden in appearance. In January 2007, Tempo introduced 4% Goldstar Light with a commercial starring Moshe Datz, from the Israeli duet Duo Datz. The beer is certified kosher by the Chief Rabbi of Netanya, Israel.

Maccabee (Hebrew: מכבי‎) is a 4.9% ABV pale lager that was first brewed in 1968. It is distributed in Israel and is also marketed in the United States and Europe.

Nesher Malt was the first commercial beer to be brewed in Israel. It is produced in both alcoholic and non-alcoholic styles, and has been brewed since 1935.