Cobra-La
Cobra-La is a fictional civilization created by Hasbro for the military-themed toyline and TV series G.I. Joe: A Real American Hero. Introduced to the public in G.I. Joe: The Movie and the 1987 series of action figures, Cobra-La was created as a reference to James Hilton's Lost Horizon, and the name itself is likely a pun on Shangri-La. It was originally meant as a working name, but Hasbro liked the name so much that it remained.
Cobra-La hierarchy
Golobulus - The genocidal ruler of Cobra-La. Described as the "last of the Serpent Kings", he appears as a large bald humanoid with a legless, serpentine lower body and one of his eyes either covered or replaced by some form of invertebrate/plant hybrid. Golobulus' right arm and much of his torso is covered with a hard, chitinous armor, similar to that of crustaceans. His primary form of transport, a large, organic pod with several tendrils, hides his lower body most of the time. He is voiced by Burgess Meredith in G.I. Joe: The Movie.