The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network that is the flagship property of NBCUniversal, a subsidiary of Comcast. The network is headquartered in the Comcast Building (formerly known as the GE Building) at Rockefeller Center in New York City, with additional major offices near Los Angeles (at Universal City Plaza), Chicago (at the NBC Tower) and soon in Philadelphia at Comcast Innovation and Technology Center. The network is part of the Big Three television networks. NBC is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, which was originally created in 1956 for its then-new color broadcasts and became the network's official emblem in 1979.
Founded in 1926 by the Radio Corporation of America (RCA), NBC is the oldest major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE) – which previously owned RCA and NBC until 1930, when it was forced to sell the companies as a result of antitrust charges – through its $6.4 billion purchase of RCA. Following the acquisition by GE (which later liquidated RCA), Bob Wright served as chief executive officer of NBC, remaining in that position until his retirement in 2007, when he was succeeded by Jeff Zucker. In 2003, French media company Vivendi merged its entertainment assets with GE, forming NBC Universal. Comcast purchased a controlling interest in the company in 2011, and acquired General Electric's remaining stake in 2013. Following the Comcast merger, Zucker left NBC Universal and was replaced as CEO by Comcast executive Steve Burke.
15 ATV is the Aruba NBC affiliate, broadcasting on Channel 15 on SETAR's Cable TV system and Channel 8 on terrestrial television in the NTSC television standard. The station has the call-sign of PJA-TV (following the standard in the Netherlands and Netherlands Antilles, with PJ callsigns), though it goes by its branding of "ATV". The station is an NBC licensee, the only one not located in the United States (following the 2014 closure of VSB-TV in Bermuda), airing many American television programs for the tourists in the area, with programming from WNBC New York City during primetime and overnight hours. 15 ATV also broadcasts several local productions, including Noticia Awenochi, Time Out, Mesa Rondo, 15 On 15, Pulso Latino, Trend Alert, Stylish Living and live coverage of events and breaking news.
15 ATV's studios are located at Royal Plaza Mall in downtown Oranjestad.