Trade fair

A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

NY Art Book Fair

The NY Art Book Fair is Printed Matter, Inc's annual event that occurs at MoMA PS1 in Long Island City, New York, usually near the end of the month of September. The NY Art Book Fair is free and open to the public, and takes place on a Friday, Saturday and Sunday, with an opening preview on the Thursday evening.

The NY Art Book Fair was created under the direction of AA Bronson, a New York artist and the President of Printed Matter, Inc. (2004-2010). Since 2013, The NY Art Book Fair has been run by Printed Matter's Shannon Michael Cane and Jordan Nassar.

Printed Matter's NY Art Book Fair hosts over nearly 300 independent presses, zines, booksellers, antiquarian dealers, artists and publishers from over twenty countries, in addition to featuring special programming, such as the Contemporary Artists' Books Conference, and special exhibitions. In 2012, over 25,000 people attended the event. In 2013, the attendance rose to 27,000.

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