NBTY

NBTY, Inc., formerly known as Nature's Bounty, Inc., is an American manufacturer of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally. Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995. NBTY also markets products to chain stores such as CVS and Target.

Origins

Nature's Bounty was founded in 1971 by Arthur Rudolph primarily as a mail order, catalog based company. Nature's Bounty is headquartered in Ronkonkoma, New York.

Brands

NBTY distributes its products to supermarkets, drug store chains, mass merchandisers, club stores, and health food stores under various brand names, as well as selling direct-to-consumer. Some of their more recognizable brands include Nature's Bounty, Sundown Naturals, Puritan's Pride, Vitamin World, Osteo-Bi-Flex, Balance Bar, MET-Rx, and GNC (UK). Other brands owned by NBTY include Holland & Barrett (UK), Rexall, Solgar, Precision Engineered, WORLDWIDE Sport Nutrition, American Health, DeTuinen, LeNaturiste, Flexamin, Knox, Herbal Authority, Doctor's Trust and Leiner Health Products, (which was acquired in 2008).