NBA on NBC
The NBA on NBC is the branding formerly used for weekly presentations of National Basketball Association (NBA) games produced by NBC Sports, the sports division of the NBC television network in the United States, from 1955 to 1962 and again from 1990 (when it obtained the broadcast television rights to the NBA from CBS) to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity for the sport, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s.
Overview
Background
NBC's first tenure with the National Basketball Association began on October 30, 1954 and lasted until April 7, 1962. On November 9, 1989, the NBA reached an agreement with the network worth US$600 million contract to broadcast the league's games for four years, beginning with the 1990–91 season. On April 28, 1993, NBC extended its exclusive broadcast rights to the NBA with a four-year, $750 million contract.
Coverage
NBC's coverage of the NBA began on Christmas Day each season, with the exception of the inaugural season in 1990 (which featured a game on November 3 between the Los Angeles Lakers and the San Antonio Spurs), the 1998–99 season (as no Christmas games were played due to the lockout) and the final season of the network's contract in 2001–02 (which included two early season games featuring the return of Michael Jordan with the Washington Wizards). NBC aired the NBA All-Star Game every year (with the exception of 1999, when the game was canceled due to a lockout), usually at 6:00 p.m., Eastern Time. In 2002, NBC aired the game an hour earlier (at 5:00 p.m., Eastern) due to the Winter Olympics later that evening. Starting in 2000, during the NBA Playoffs, NBC would air tripleheaders on Saturdays and Sundays for the first two weeks of the playoffs. Prior to 2000, NBC would air a doubleheader on Saturday, followed by a tripleheader on Sunday.
Podcasts:
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by Chamillionaire
Nba On Nbc
by: Chamillionaire[O.G. Ron C - Talking]
Play it..gon' break em' off something
[Chamillionaire]
-Uh
Treat me like a lawyer, the next time that you wanna book yo show
'cause if you didn't send me my dough I'ma be a no-show
Slow-mo, you get screwed by ya label and ya DJ
While ya women gettin' screwed in the place where she brush her teeth mayne
And I ain't talkin' bout the bathroom, and she say
she love me, wanna see me again like I'm instant replay
We paid in full, it's the Color Changin' Click
Which car do I wanna drive? take a color changin' pick
Yall boys need to retire, go sit next to Bill Walton
'cause while we ballin' y'all a prolly be still talkin'
Garage like a B-Ball goal with the rims bent
If it don't get new rims, nothing's goin' in it
Splended, how my rims get..called for traveling
Even when the car is parked in the spot where I'm standin' in
The streets is raw, people peepin' ya car
Wish they..got what you got greedy people are
Not street ballers tryna hoop throwin up shots in the paint;
More like jackers tryna jack, shooting shots in ya paint
Street ballers slam dunk and try to take off the rim;
While jackers jack cadillacs and try to take off the rims
That's cool, but I'll be damned if I do my thug thizzle
I grind..while y'all whine like 3 kids with 1 skittle
Sweet-tooth, can't let a jacker get my candy
So we Swoop..like Sheryl wth the bang-bang handy
You can't walk around really thinkin' that lifes a sport
Spend half of the time sittin' around and half in court
Houston..Koopa gon' make the world accept this city
You must have warrants in every city, except this city
You ain't nationwide, you ain't in Chicago you ain't in Cali'
For a fee..I'll promote yo record, just holla at me
Chamillionaire, I be sayin what they scared to say
The Mixtape God, better get prepared to pray