Mshasho Productions

Mshasho Productions, also referred to as, Mshasho Music Productions, and, Mshasho Records is an Namibian Independent record label founded by Namibian musician and producer, Martin "The Dogg" Morocky in 2003. The company is a subsidiary of The Dogg's company Mshasho closed cooperation. The name Mshasho is derived from its original name Omushasho which is the Oshiwambo name for a shotgun. The label has shaped careers for artists such as Sunny Boy, OmPuff, Tre Van Die Kasie, TeQuila, Karlos Lokos, Chipolopolo, Richie and Kamasutra. The label has so far released ten albums, making it one of the leading record labels in the country.

History

The Dogg's album Take Out Yo Gun was the label's first and only release in 2004. It dominated charts in 2005, with hits such as "The Dogg Is Back", "My life" and "Ngenge Ndasi". In early 2005, the label signed Sunny Boy, soon after departing from GMP Records. The label quickly released Sunny Boy's first single "Balance" which became another hit from the label. Sunny Boy enjoyed more success and became very popular. Soon after Sunny Boy was signed, former Mshasho manager Isack Nyambali signed TeQuila and Karlos Lokos to the label. He also brought Richie Rich, Chipolopolo and Kamasutra close to the label. In mid-2005, Mshasho added other new artist to its roster including Tre Van Die Kasie, Nasti, and surprisingly OmPuff (who was previously signed to GMP). Mshasho released Sunny's second single "serious" followed by his debut album Young, Black en Gifted in December 2005, around the same time The Dogg also released a new single "Baby Don't Go". The album was very successful and was one of the best selling albums of 2005; it introduced a new subgenre of kwaito which Sunny describe as Hikwa, a style of music that combines hip hop and kwaito.