Movie palace

A movie palace (or picture palace in the United Kingdom) is a term used to refer to the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opened every year between 1925 and 1930. With the advent of television, movie attendance dropped and many movie palaces were razed or converted into multiple screen venues.

There are three architectural design types of movie palaces. First, the classical style movie palace, with its opulent, luxurious architecture; second, the atmospheric theatre which has an auditorium ceiling that resembles an open sky as a defining feature; and finally, the Art Deco theaters that became popular in the 1930s.

Background

Paid exhibition of motion pictures began on April 14, 1894 at Andrew M. Holland's phonograph store, located at 1155 Broadway in New York City, with the Kinetoscope. Dropping a nickel in a machine allowed a viewer to see a short motion picture, devoid of plot. The machines were installed in Kinetoscope parlors, hotels, departments stores, bars and drugstores in large American cities. The machines were popular from 1894 to 1896, but by the turn of the century had almost disappeared as Americans rejected the solitary viewing experience and boring entertainment.