Moorcroft
W. Moorcroft Ltd, trading as Moorcroft is a British art pottery manufacturer based in Burslem, Stoke-on-Trent, Staffordshire, which was founded by William Moorcroft in 1913.
History
In 1897 Staffordshire pottery manufacturers James Macintyre & Co. Ltd employed 24-year-old William Moorcroft as a designer, and within a year he was put in full charge of the company's art pottery studio. Moorcroft's first innovative range of pottery, called Florian Ware, was a great success and won him a gold medal at the World's fair, the St. Louis International Exhibition in 1904. Unusually at that time, he adopted the practice of signing his name, or his initials, on nearly all the pottery he designed, the production of which he personally oversaw. In due course the extent to which his success had overshadowed Macintyre's other manufacturing activities resulted in resentment on the part of his employers, culminating in their decision in 1912 to close down his studio. He then set up his own company and the following year production of his pottery was transferred to a brand new factory nearby.
Moorcroft (disambiguation)
Moorcroft may refer to:
See also
Moorcroft (surname)
Moorcroft is a surname. Notable people with the surname include:
Podcasts:
