Mod revival

The mod revival was a music genre and subculture that started in England in 1978 and later spread to other countries (to a lesser degree). The mod revival's mainstream popularity was relatively short, although its influence has lasted for decades. The mod revival post-dated a Teddy Boy revival, and mod revivalists sometimes clashed with Teddy Boy revivalists, skinhead revivalists, casuals, punks and rival gang members.

The late 1970s mod revival was led by the band The Jam, who had adopted a stark mod look and mixed the energy of punk with the sound of 1960s mod bands. The mod revival was a conscious effort to harken back to an earlier generation in terms of style. In the early 1980s in the UK, a mod revival scene influenced by the original 1960s mod subculture developed.

1970s

The late 1970s mod revival combined musical and cultural elements of the 1970s pub rock, punk rock and new wave music genres with influences from 1960s mod and beat music bands such as The Who, Small Faces and The Kinks. The revival was largely spurred on by the band The Jam, who had adopted a stark mod look and mixed the energy of punk with the sound of 1960s mod bands. Their debut album In the City (1977), mixed R&B standards with originals modelled on The Who's early singles. They confirmed their status as the leading mod revival band with their third album All Mod Cons (1978), on which Paul Weller's song-writing drew heavily on the British-focused narratives of the Kinks. The revival was also spurred on by small concerts at venues such as the Cambridge and Hop Poles Hotels, and Howard Hall Enfield, the Wellington, Waterloo Road, London, and the Bridge House in Canning Town. In 1979, the film Quadrophenia, which romanticised the original 1960s mod subculture, widened the impact and popularity of the mod revival across the UK. The original mod revival fanzine, Maximum Speed started in 1979 and spawned other home-produced fanzines from then until the mid-to-late 1980s.