Daily Mirror

The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Trinity Mirror. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. It had an average daily print circulation of 962,670 in March 2014. Its Sunday sister paper is the Sunday Mirror.

Originally pitched to the middle class reader, it was transformed into a working-class newspaper after 1934, in order to reach a large new audience. The Mirror has had a number of owners. It was founded by Alfred Harmsworth, who sold it to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1963 a restructuring of the media interests of the Harmsworth family led to the Mirror becoming a part of International Publishing Corporation. The Mirror was owned by Robert Maxwell between 1984 and 1991. The paper went through a protracted period of crisis after his death before merging with the regional newspaper group Trinity in 1999 to form Trinity Mirror.