Milkybar

Milkybar is a white chocolate confection that is produced by Nestlé and sold in the United Kingdom, Australia, parts of Canada (such as Quebec and Newfoundland as well as The Maritimes), New Zealand, New York City, India, Ireland, Kuwait, South Africa, and Spain. It sold under the name Galak in Ecuador, Brazil, and the rest of Continental Europe. Nestlé have produced white chocolate since the 1930s, and started using the brand Galak in 1967. In many European countries a version with puffed rice is also available. In some markets (notably Australia and New Zealand), Milkybar does not contain cocoa butter, and is not labelled as chocolate.

Advertising

Milkybar Kid

The Milkybar Kid has been used in television advertising promoting Nestlé Milkybar in the countries where it is sold. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". Until 8 year old Hinetaapora Short of New Zealand was selected in 2010 they had always been boys. The advertisements usually take place in a Wild West setting. Both live-action and animated ads have been produced.