Among English speakers, the use of umlaut marks and other diacritics with a blackletter style typeface is a form of foreign branding intended to give a band's logo a Teutonic quality—denoting stereotypes of boldness and strength commonly attributed to ancient northern European peoples, such as the Vikings and Goths. Its use has also been attributed to a desire for a "gothic horror" feel. The metal umlaut is not generally intended to affect the pronunciation of the band's name.
These decorative umlauts have been parodied in film and fiction; in the mockumentary film This Is Spın̈al Tap, fictional rocker David St. Hubbins (Michael McKean) says, "It's like a pair of eyes. You're looking at the umlaut, and it's looking at you."