Mediacom

Mediacom is a cable television and communications provider in the United States. Founded in July 1995 by Rocco B. Commisso, it serves primarily smaller markets in the Midwest and Southern United States. Formerly a publicly traded firm, it went private in a $600.0 million transaction in March 2011 and is, as of 2011, owned by CEO Rocco B. Commisso.

Coverage

Mediacom offers service in 23 states. About 55% of Mediacom's subscription base is in the 60th through 100th ranked television markets. It is the largest cable company in Iowa and second largest in Illinois.

Examples of cities with Mediacom service include Albany, Columbus, Tifton and Valdosta in Georgia; Iowa City, Cedar Rapids and Des Moines in Iowa; Columbia, Jefferson City and Springfield in Missouri and the Quad Cities on the Iowa/Illinois border. Mediacom also serves outlying areas on the Florida Gulf Coast and around Minneapolis, Minnesota.^:7

The Mediacom annual report describes Mediacom as the eighth largest cable company, with 1,238,000 basic subscribers at the end of 2009;^:5 the National Cable & Telecommunications Association ranks Mediacom as the 12th largest as of March 2010, with 1,234,000 subscribers. Of 2,800,000 "homes passed" (places where Mediacom service can be ordered), 44% of have subscribed to basic cable with Mediacom, and 27.8% have subscribed to Mediacom Internet service. Of homes with basic cable, 54.8% also have "digital cable" service. Counting basic cable, digital cable, high-speed data, and cable telephony as separate revenue, Mediacom had 2,981,000 revenue generating units (RGUs) at the end of 2009.^:6 52% of customers had at least two of video, Internet, and phone from Mediacom, and 18% had all three; over the previous five years, video decreased from 80% of Mediacom's revenue to 64%.^:7

MediaCom

MediaCom is a global media agency. Its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), digital marketing, online marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts.

MediaCom is part of GroupM, WPP’s media investment management operation. The company currently handles advertising budgets for clients including Dell, GlaxoSmithKline, Procter & Gamble, Shell and VW Group.

Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 5,800 employees in 122 offices in 97 countries. Its central coordination hubs are in London, New York, Miami and Singapore.

Awards

MediaCom was named Agency Network of the Year 2013 Media and Marketing Awards.