Maxim's

Maxim's is a restaurant in Paris, France, located at No. 3 of the rue Royale. It is known for its Art Nouveau interior decor.

History

Maxim's was founded as a bistro in 1893 by Maxime Gaillard, formerly a waiter. It became one of the most popular and fashionable restaurants in Paris under its next owner, Eugene Cornuché. Cornuché gave the dining room its Art Nouveau decor and made sure that it was always filled with beautiful women. Cornuché was accustomed to say: "An empty room... Never! I always have a beauty sitting by the window, in view from the sidewalk." It was so famous that the third act of Franz Lehar's operetta The Merry Widow was set there.

In 1913, Jean Cocteau said of Maxim's: "It was an accumulation of velvet, lace, ribbons, diamonds and what all else I couldn't describe. To undress one of these women is like an outing that calls for three weeks' advance notice, it's like moving house."

In 1932, Octave Vaudable, owner of the restaurant Noel Peters, bought Maxim's. He started selecting his clients, favouring the regulars, preferably famous or rich, beginning a new era of prestigious catering under the famous Vaudable family which lasted more than half a century. Famous guests of the 1930s included Edward VIII, Marcel Proust and Jean Cocteau, a close friend and neighbor of the Vaudables. The playwright Georges Feydeau wrote a popular comedy called La Dame de chez Maxim ("The Lady from Maxim's").