Hitachi Maxell

Hitachi Maxell, Ltd. (日立マクセル株式会社, Hitachi Makuseru Kabushiki-gaisha), commonly known as Maxell, is a Japanese company that manufactures consumer electronics.

The company's notable products are batteries—the company's name is a contraction of "maximum capacity dry cell"—wireless charging solutions, storage devices, computer tapes, professional broadcast tapes and functional materials.

In the past the company manufactured recording media, including audio cassettes and blank VHS tapes, and recordable optical discs including CD-R/RW and DVD±RW.

On March 4, 2008, Maxell announced that it would outsource the manufacturing of their optical media.

History

Maxell was formed in 1960 when a dry-cell manufacturing plant was created at the company's headquarters in Ibaraki, Osaka. In 1961, Maxell Electric Industrial Company, Limited was created out of the dry battery and magnetic tape divisions of Nitto Electric Industrial Company, Limited (now Nitto Denko Corporation).

On March 18, 2014 the company was listed on the First Section of the Tokyo Stock Exchange.