Max Yasgur
Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969.
Personal life and dairy farming
Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised on the family's farm and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York. His farm had 650 cows, mostly Guernseys.
At the time of the festival in 1969, Yasgur was married and had a son and daughter. His son, Sam Yasgur, was an assistant district attorney in Manhattan at the time of Woodstock.
Woodstock Festival
After area villages Saugerties (located about 40 miles (64 km) from Yasgur's farm) and Wallkill declined to provide a venue for the festival, Yasgur leased one of his farm's fields for a fee that festival sponsors said was $10,000. Soon afterward he began to receive both threatening and supporting phone calls (which could not be placed without the assistance of an operator because the community of White Lake, New York, where the telephone exchange was located, still utilized manual switching). Some of the calls threatened to burn him out. However, the helpful calls outnumbered the threatening ones.
Opposition to the festival began soon after the festival's relocation to Bethel was announced. Signs were erected around town, saying, "Stop Max's Hippie Music Festival. No 150,000 hippies here. Buy no milk."