Max Mara

Max Mara is a luxury Italian fashion house belonging to the group of companies under the Max Mara Fashion Group holding.

History

Achille Maramotti began designing couture clothing in 1947, but officially established the Max Mara fashion house in 1951. The word "Mara" comes from a diminutive of his surname, while "Max" is a superlative chosen to strengthen the brand's name and give it a more international feel. Maramotti was one of the first men to envision that industrial processes could support the production of high quality designer clothing, in a period in which fashion was imagined solely as an artisanal activity, thus becoming the precursor of the current concept of ready-to-wear. Over the years, designers for the Max Mara brand included some amongst the most important future names, such as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez, Luciano Soprani, Anne-Marie Beretta and Guy Paulin. The company is still owned by the Maramotti family and currently has about 2250 stores in 90 countries.