Max Azria
Max Azria (Arabic: ماكس عزرية) (born January 1, 1949) is a Tunisian fashion designer who founded the contemporary women's clothing brand BCBG Max Azria. Azria is also the designer, chairman and CEO of the BCBG Max Azria Group, a global fashion house that encompasses over 20 brands. He is based in Los Angeles.
Early Life
Max Azria was born in Sfax, Tunisia as the youngest of six children to a Tunisian Jewish family. As a child, Max was educated in southeastern France before his family relocated to Paris, France in 1963.
Career
After 11 years of designing a line of women's apparel in Paris, Azria moved to Los Angeles, California in 1981 and launched Jess, a series of new-concept retail boutiques for women's apparel.
BCBG Max Azria
In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude". Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America (CFDA) in 1998. The BCBG Max Azria Runway collection was first presented at New York Fashion Week in 1996.
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