Mascot

A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.

In the world of sports, mascots are also used for merchandising. Team mascots are often confused with team nicknames. While the two can be interchangeable, they are not always the same. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are often used as marketing tools for their teams to children. Since the mid-20th century, costumed characters have provided teams with an opportunity to choose a fantasy creature as their mascot, as is the case with the Philadelphia Phillies' mascot, the Phillie Phanatic.

Mascot (disambiguation)

Mascot is a term for any person, animal, or object thought to bring luck.

Places

Other uses

See also

Mascot (software)

Mascot is a software search engine that uses mass spectrometry data to identify proteins from peptide sequence databases. Mascot is widely used by research facilities around the world. Mascot uses a probabilistic scoring algorithm for protein identification that was adapted from the MOWSE algorithm. Mascot is freely available to use on the website of Matrix Science . A License is required for in-house use where more features can be incorporated.

History