Marketing strategy
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Developing a marketing strategy
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‘You stink like Rotorua’: Aussie influencer’s offensive promo text message
NewstalkZB 28 Mar 2025
The texts were met with immediate criticism on social media, with many calling it an insult rather than an effective marketing strategy ... Another wrote, “Wild marketing strategy - offending every New Zealand woman.
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GameStop’s Bold Investment Shift Sparks Major Market Reactions
BitRSS 28 Mar 2025
... strategy overhaul has led to significant market volatility.
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VEON Bolsters Financial Position with $210 Million Syndicated Loan
The Arabian Post 28 Mar 2025
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Intel’s ex-CEO Pat Gelsinger breaks silence on his ‘forced’ resignation’, “I wasn’t done with….”
The Times of India 28 Mar 2025
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The Future of Oil: Market Trends, Risks, and Trading Potential with Octa Broker
Vietnam News 28 Mar 2025
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Pop Mart eyes bigger footprint worldwide
China Daily 28 Mar 2025
The growth last year was fueled by its plush toy category and overseas market expansion ... In 2024, revenue generated from the overseas market was 5.07 billion yuan, up 375.2 percent ... The North American market also experienced nearly sixfold growth.
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Australian perfume brand co-owned by Ashy Bines breaks its silence after it was slammed for ...
The Daily Mail 28 Mar 2025
Australian perfume brand Hideaway has addressed backlash after the company sent out an 'insane' marketing text message to New Zealand customers using Maori slang ... 'Wild marketing strategy offending every New Zealand woman.
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Double check
China Daily 28 Mar 2025
For this purpose, the China Watch Institute of China Daily and the National Institute for Global Strategy, Chinese Academy of Social Sciences, jointly present this special column ... or closed markets.
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PUBG maker Karfton acquires 75% stake in Indian gaming studio Nautilus Mobile for Rs 118 crore
The Times of India 28 Mar 2025
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PUBG maker Krafton acquires 75% stake in Indian gaming studio Nautilus Mobile for Rs 118 crore
The Times of India 28 Mar 2025
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OmniBSIC Bank holds maiden ‘Figures in Focus’ event
B & FT Online 28 Mar 2025
Its growth strategy includes; strengthening its capital base, expanding market share, enhancing product and service offerings as well as investing in cutting-edge digital solutions, amongst others.
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Trump tariff threats prompt some drugmakers to expedite shipments to US
The Times of India 28 Mar 2025
pharmaceutical market ... strategy to preempt tariff-related disruptions.
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