Mark Granovetter (born October 20, 1943) is an Americansociologist and professor at Stanford University. Granovetter was recently recognized as a Citation Laureate by Thomson Reuters and added to that organization’s list of predicted Nobel Prize winners in economics for the year 2014. Data from the Web of Science show that Granovetter has written both the first and third most cited sociology articles. He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in social networks known as "The Strength of Weak Ties" (1973).
For a long time, people thought weak ties were less important, but in 1973 Stanford sociologist MarkGranovetter wrote about "the strength of weak ties" and a flood of studies since then have ...