Marathon (media)

A marathon is an event in which viewers or readers engage many hours-worth of media (film, television, books, YouTube videos etc.) in a condensed time period. This phrase represents a two-fold shift from binge-watch in that it incorporates other media (not just television) and it reduces the negative connotations associated with bingeing. In the 2014 book Media Marathoning: Immersions in Morality, Lisa Perks describes media marathoning as a “comprehensive and complimentary phrase” that “connotes a conjoined triumph of commitment and stamina. This phrase also captures viewers’ or readers’ engrossment, effort, and sense of accomplishment surrounding their media interaction.” Netflix Executive Todd Yellin is quoted as saying "I don't like the term 'binge,' because it sounds almost pathological. 'Marathon' sounds more celebratory."

Media marathons can be organized around particular series, particular artists (e.g., Kurosawa or Hitchcock), or genres (e.g., horror films or chick flicks). Marathons can be user-created: one person decides to undertake a marathon solo or to organize a group marathon. Marathons may also be producer-created. Producer-created marathons are usually orchestrated by movie theaters (such as AMC with the 2014 Hobbit Marathon), fan sites (such as TheOneRing.net), or by cable channels that show already-run seasons (such as AMC TV with The Walking Dead season 4 marathon in 2013), and, more recently, with original first-run programming through streaming services (such as Netflix's House of Cards). In television, a marathon is an extension of the concept of block programming.

Marathon Media

Marathon Media (also known as Marathon Studios), is a worldwide French television production company based in Neuilly-sur-Seine that produces shows for all ages.

The shows are dubbed into French, Japanese, English, Thai, German, Dutch, Malay, Arabic, Italian, Romanian, Spanish, Portuguese, and other languages dubbed and shown around the world.

Marathon Media Group was acquired by Zodiak Entertainment and renamed Marathon Media.

Channels broadcasting Marathon Production programmes

The following networks, listed by country, broadcast Marathon Production programmes.