MOM Brands

MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, based in Northfield, Minnesota. The company was the third-largest manufacturer of cereals in the United States (behind Kellogg's and General Mills)—employing 1,400 people, marketing its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants in Northfield, Minnesota, Tremonton, Utah, Asheboro, North Carolina and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah. The acquistion of MOM Brands by Post Holdings was completed May 4, 2015.

History

The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.

In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, it was renamed the Malt-O-Meal Company.