Magic Kids (TV channel)
Magic Kids was a well known Argentine cable channel which aired cartoons, television series and anime series programs aimed at children and teenagers. The channel was founded on January 12, 1995 and went off the air May 24, 2006, because of financial issues and low ratings.
Widely regarded as one of the harbingers of a renewed interest for Japanese animation during the late 90s, at its height the network launched a variety of merchandise including, the Magic yo-yo, a brand of soft drinks, the Magic Cube and the monthly Magic Kids Magazine.
History
Its story begins in 1995, with an opening ceremony at the Sheraton Hotel that served as the presentation of what would become its 11 years on screen. The executive head was producer Jorge Contreras, a man whose extensive experience laid in television documentary and journalism, not in children's entertainment.
However, this inexperience could be overcome, because in those days, thanks to programs such as Power Rangers, X-Men and Spider-Man, the network became one of the highest-rated of all of Argentina's cable TV system. The idea was to rely on so-called "canned content" (term used in the television industry to refer to pre-produced content purchased as opposed to originally produced content, because it used to come in tins similar to motion pictures).