Magic

Magic usually refers to:

Magic or Magick may also refer to:

Aviation

Computing

Film and television

Magic 828 & 98.6FM

Magic 828 & 98.6FM was a radio station in Manawatu, New Zealand. The station was first started in 1986 as Bright and Easy 828 by the operators of 2XS FM on 828AM the frequency previously used by 2XS before the station switched to FM. Bright and Easy 828 used the 2XS call sign while the call sign for 2XS FM was actually 2XXS. The station played a mixture of Classic Hits and Easy Listening music.

In 1988 the station actually became 828 2XS and later Classic Hits 2XS followed by Classic Hits 828. In 1993 the station began broadcasting on 98.6FM and was renamed to Classic Hits 828 & 98.6FM. The renaming to Classic Hits was in no way connected to radio stations around New Zealand rebranding to Classic Hits FM as it was radio stations operated by Radio New Zealand that were affected by this change. However with the station named Classic Hits 828 this prevented local Radio New Zealand station 98FM (formally 2ZA) from rebranding as Classic Hits and instead became Greatest Hits 98FM using the Classic Hits logo.

Magic 105.4 FM

Magic 105.4 FM is an adult contemporary Independent Local Radio and national radio station based in London owned by Bauer Radio. Magic 105.4 FM forms part of Bauer's National portfolio of radio brands.

As well as being carried on FM and DAB in London it is carried nationally on DAB, as well as online and on digital television.

History

In 1998, Melody FM was purchased by media group Emap from Hanson plc; the Magic brand replaced that of Melody's in December of that year.

On rebranding Melody FM, Emap introduced automation to the station for the first time - weekday afternoons were split with a 'non-stop music hour', first sponsored by the now defunct energy company Calortex, and later by the Emap-owned Red magazine. Magic was criticised for automating a further eleven hours of its daily output (7pm-6am) given the reach and size of the station.

In an attempt to cut costs, Magic began networking its mid-morning show, hosted by Richard Skinner, and automated overnight output with the eight other Magic Radio stations in the North of England in January 2002. Audience figures fell on all nine stations in the twelve months that followed, some arguing a lack of local content had driven listeners to tune away. Networking was ended in January 2003, although the eight 'northern' Magic stations continued to share a mid-morning show, hosted by Mark Thorburn, and have now been networked again, with the exception of local breakfast shows, following a repositioning of the northern Magic group in mid-2006.