MXP4

MXP4 is a social music game developer and a former music services company with headquarters in Paris, France. It was co-founded in 2008 by several entrepreneurs, among them Gilles Babinet, around an interactive music solution that enabled music fans to play with and modify songs. The company then shifted into a social music game developer, under the name Bopler, late 2010. The MXP4 music format enables labels and artists to package multimedia content – streaming music, videos, artist bio, concert listings, share buttons for social networks, and merchandise links - into a single .mxp4 file, which can be accessed via a web-based application. The MXP4 applications also offers interactive features enabling users to play with, remix and sing along with tracks.

MXP4 changed its focus and became a B-to-C player with the creation of the brand Bopler in 2010. Bopler is one of the few social music gaming platforms present on Facebook. License contracts have been signed with the main actors in the music industry to enable the legal use of tracks in its games. The company is currently expanding beyond Facebook and preparing the launch of music games across all digital platforms (online, mobile and tablets).