MTV EXIT
The MTV EXIT (End Exploitation and Trafficking) campaign is a multimedia initiative produced by MTV EXIT Foundation (formerly known as the MTV Europe Foundation) to raise awareness and increase prevention of human trafficking and modern slavery. The MTV EXIT Foundation is a registered UK charity launched by MTV Networks Europe in 2003 to use the power and influence of MTV's brand and broadcasting network to educate young people about the social issues affecting their lives.
The main elements of MTV EXIT's campaign include:
On Air; the production and broadcast of both dedicated and peripheral campaign exposure.
On the Ground; awareness-raising events including large-scale concerts, youth sessions, roadshow events and community screenings.
Online; production and maintenance of a multi-language, youth-oriented awareness and prevention website.
In June 2004, MTV EXIT Foundation and Sida (Swedish International Development Cooperation Agency) joined in an alliance to combat trafficking in women for sexual exploitation in Europe. The campaign was branded as MTV EXIT, and launched in July 2004 at the EXIT Festival in Novi Sad, Serbia & Montenegro.
