MTV Brasil

Coordinates: 23°32′39″S 46°40′55″W / 23.54417°S 46.68194°W / -23.54417; -46.68194

MTV Brasil was the first Brazilian version of MTV, owned by Abril Mídia, the nation's largest magazine publisher. MTV Brasil was one of four versions of MTV available in free-to-air terrestrial television. (The other three are MTV Italy, MTV Greece and MTV Spain) However, it was also available on cable and satellite services.

In June 2013, the Grupo Abril began the process of returning the brand to Viacom Media Networks, which relaunched the channel on pay TV. The reformuled channel is being called only "MTV" and it premiered on 1 October 2013. The signal used to air MTV Brasil was replaced by Grupo Abril's channel Ideal TV.

History

MTV Brasil was launched on 20 October 1990, only to metropolitan São Paulo, through UHF channel A32 and metropolitan Rio de Janeiro, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema, sung by Marina Lima.

In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.