MTV Max

MTV Max is a Finnish pay television channel owned and operated by MTV3. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.

History

MTV3+

In November 2002, MTV3 announced the launch of a digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.

The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-TV channel with a one-time fee of €20 (for Formula 1 & SM-liiga, there was also an extra fee of €70 each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.

The channel did not focus solely on sports: movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.