MTV2 is an American digital cable and satellite television channel that is owned by Viacom Music and Entertainment Group, a unit of the Viacom Media Networks division of Viacom. The channel also broadcasts over-the-air in selected markets where the former all-request music channel known as The Box was broadcast (which was acquired by MTV Networks in 2001 for the sole purpose of conversion to MTV2), though these stations have been sold off in recent years, and MTV2 is no longer broadcast over the air and is now only available by cable.
When it was launched in 1996, the original purpose of the channel was to give music fans a place to see constant, commercial-free music videos, once the original MTV had started to change its direction from music and concentrate on reality television and soap operas. Today, the network carries mainly music-focused reality television programming, game shows, archived MTV reality programming, and some older sitcoms and dramas, with music programming limited to weekend and graveyard slots. The network has a mainly young male focus to its main original programming.
Juicebox is a Canadian English language Category B music video specialty channel owned by Bell Media. Juicebox is a commercial-free service that broadcasts music videos aimed at kids, specifically, pre-teens. The videos are approved by a committee consisting of parents and Bell Media employees, who determine the appropriateness of a specific video for the channel's target audience. As with its sister networks, the network is headquartered at 299 Queen Street West in Toronto, Ontario.
In November 2000, Craig Broadcast Systems Inc. (later known as Craig Media) was granted a television broadcast licence by the Canadian Radio-television and Telecommunications Commission (CRTC) for a specialty service called Music 5 that would consist of five separate music video channels that would each focus on a specific musical genre – dance, pop, urban, R&B and "hot hits".
Before any of the channels had launched, in August 2001, Craig announced that it had reached an agreement with MTV Networks to license the MTV2 brand in Canada for their channels. In December 2001, only one of the five channels was launched, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister network MTV Canada. MTV2 was structured as a free-form music video channel that aired music videos from various artists from different genres, in addition to a small number of concert series including the MTV Canada original series, Pepsi Breakout.
MTV2 may refer to: