MMM

Mmm or MMM may have one of the following meanings:

Organizations

5MMM

5MMM (identified on air and in print as Triple M Adelaide) is a radio station broadcasting in Adelaide, Australia. Its target demographic is the 30 - 54 age group. Triple M Adelaide is part of the Southern Cross Austereo Triple M Network and broadcasts on the 104.7 MHz frequency.

Triple M Adelaide used to network the majority of its shows from Sydney and Melbourne but in 2011 is focusing on local content with Peanut Gallery and The Stick Shift being the only currently networked shows other than the AFL football.

History

5MMM had its origins as an AM radio station, commencing broadcasting as 5KA on 25 March 1927 on the frequency 1200 kHz. In 1943 it was purchased by the Methodist Church and attached to the Central Methodist Mission, largely organised by Rev. Samuel Forsyth. The station changed frequency to 1197 kHz in 1978.

In the early 1980s, 5KA adopted a Country Music format and re-branded itself 12K. The format was short-lived.

On 1 January 1990, 5KA became the first of two commercial AM radio stations in Adelaide to convert to the FM band. The station bid $5.5 million in a priced based allocation process the previous year for the FM licence. 5KA moved to the frequency 104.7 MHz and the AM frequency was relinquished. With the FM conversion, the 5KA call-sign was changed to 5KKA and the station was branded on-air as KAFM. The AM frequency was taken over by volunteer-staffed 5RPH.

2MMM

2MMM (identified on air and in print as Triple M) is a radio station broadcasting in Sydney, Australia. Triple M Sydney is part of the Austereo Triple M network and broadcasts on the 104.9 MHz frequency.

History

The Early Days

2MMM, the first Triple M station commenced broadcasting on 2 August 1980. Together with then rival station 2Day FM (now also owned by Austereo) and Triple-J FM, it was one of the first two commercial FM radio stations in Sydney. The Government-owned Triple JJJ began broadcasting on the FM band just one day earlier.

The station has always been primarily a rock music station. Triple M was one of the highest-rating radio stations in Sydney, spearheaded by its breakfast show presented by Doug Mulray and featuring the writing of and occasional appearances by Andrew Denton. From 1988 until the early nineties, Club Veg with Mal Lees and Vic Davies hosted the Night show before moving to Perth to host the breakfast show at 96FM/Triple M.

For all of this period and into the 90s, Triple M's promotional campaign featured the character "Dr Dan", a guitar-playing satyr with wings, and a theme song that was an extended reworking of the Mike Batt track "Introduction (The Journey of a Fool)", from his 1979 album Tarot Suite.