MIPTV Media Market

MIPTV (Marché International des Programmes de Télévision) is an event which takes place annually in Cannes, using the facilities and infrastructure which the town has developed over the years to host other important events such as the Cannes Film Festival amongst other events.

It is essentially a content market for co-producing, buying, selling, financing and distributing entertainment content. It provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market conference and networking forum to discover future trends and trade content rights on a global level.

This event is very closely related to the MIPCOM event, but retains its distinct focus. The MIPCOM event takes place in the same venue in October each year.

History

MIP-TV was started in Lyon, France in 1963 three years after MIFED, the world’s first audiovisual market, had started in Milan, Italy. The first MIP-TV was attended by 119 companies from 19 countries. In 1965, after a one-year hiatus, MIP-TV moved to Cannes, utilizing the town’s “old” Palais for the exhibition floors. In 1982 the market moved to the new Palais, while the old one became a hotel. In 1987 the company that organized the market, MIDEM, was sold to the U.K.’s Television South (TVS) for £5 million. Two years later, TVS sold MIDEM to Reed Exhibitions (for a reported $20 million), which renamed it Reed MIDEM.