MAXX (brand)

MAXX was a public transport brand in the Auckland Region of New Zealand. It was introduced in 2001. It included a blue livery used on some buses (rapid transit only) and trains operated for Auckland Transport (AT). It was also used for public information and advertising branding.

In July 2012, Auckland Transport (which replaced Auckland Regional Transport Authority in 2010) announced that it would phase out the brand, which was "weak and irrelevant" and had not achieved much public recognition, in favour of the AT Metro brand.

Naming and criticism

At launch, Auckland Regional Transport Authority deemphasised the question of whether or not the name was an acronym:

The brand was originally intended to refer to Metropolitan Auckland XXpressways, a brand developed by Auckland-based Sanders Design / Stephenson & Turner. It featured a dark blue livery and a 'pesky cartoon pukeko called Maxx'. As described by Brian Rudman, the intention to brand the whole of Auckland's public transport fleet - arrived at after years of negotiation - was undermined by the insistence of operators like Stagecoach / Infratil to use their own livery, relegating the brand to an afterthought displayed much less prominently.

Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Brand (surname)

Brand is a surname. It usually is a patronymic from the Germanic personal name Brando (="sword") or a short form of a compound personal name like Hildebrand. The surname originated separately in England, Scotland, Scandinavia, the Netherlands, and North Germany. Also many Scandinavian Brand's immigrated across Scandinavia and Europe. Notable people with the surname include:

List of The Belgariad and The Malloreon characters

This is a list of The Belgariad and The Malloreon characters. The Belgariad and The Malloreon are two parts of a fantasy epic written by David Eddings. Note: All of the statements (deceased, married) are written from the current information by the end of the series.

Protagonists

Note: These characters are the main protagonists to the story. There are many other minor and supporting protagonists, including some royalty.

Maxx

Maxx may refer to:

Maxx (band)

Maxx was a German Eurodance act who had major, albeit brief, international success in 1993-1994.

Biography

After having already recorded a German cover version of Snow's "Informer", rapper Boris Köhler teamed up with the producer and songwriter Juergen Wind, Frank Hassas (Quickmix), David Brunner (Hitman) and Jeglitza to produce "Get-A-Way". Jeglitza moved on to other projects. Köhler, under the stage name of Gary B, performed the ragamuffin rap, and a female singer Samira Besic produced the vocals for the chorus. It was a dancefloor hit all over Europe, peaking at No. 11 at their home of Germany, while entering the top-5 in the UK, Austria, Sweden and the Netherlands, the single entered the top-10 in Switzerland and Norway. "Get-A-Way" eventually reached a Gold status in Germany for selling over 250,000, and in the UK, it was certified with a Silver-certification-award for selling over 200,000 units. Samira Besic, who had at the peak of Maxx's career left the act for a solo career, was replaced by Linda Meek now known as Elyse G.Rogers.

Maxx (film)

Maxx (Persian: مکس‎‎) is a 2005 Iranian musical comedy movie, directed by Saman Moghaddam, starring Farhad Aeesh, Rambod Javan, Mohammad Reza Sharifinia, Gohar Kheirandish, Pegah Ahangarani, Cyrus Ebrahimzadeh, and Amir Jafari. The movie proved to be very popular among the Iranian-American community.

Maxx is a film about a struggling musician in Los Angeles. The movie starts with a board meeting of Iranian employees. The speak and takes them into an amazing and hilarious musical number singing about the famous Iranian population including tennis players and doctors. They start talking about a famous composer who went to Juilliard and wants him their to perform with a band. They mistake him for Maxx, a low class performer in Los Angeles. The employees invite Maxx to Iran because they want him to perform with a famous band in Iran. Maxx doesn't know anything he's doing. In the middle of the movie, the people who invited him to the hotel find out who he is and get angry. They go along with Maxx's plan, which is to fake being the composer. The FBI finds out from a soccer coach WHO HAS SERIOUS PROBLEMS. The FBI goes along with the plan as long as Maxx leaves and goes back to L.A. The movie is filled with interviews with a bureau for the F.B.I in Iran from the end of the movie. At the end they get caught, while Maxx is ending the movie with a beautiful music finale. Maxx leaves the country. The end credits ends with one of Maxx's best songs with the cast singing and dancing.