Lux (soap)

LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.

In 1925, it became the first mass-market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.

As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe.

Today, Lux is the market leader in countries like India, Pakistan, Brazil, Thailand and South Africa

Developed by Unilever, Lux (soap) is now headquartered in Singapore.

History

Origins and history

The brand was founded by the Lever Brothers (today known as Unilever) in 1899. The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.”

Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.

Lux

The lux (symbol: lx) is the SI unit of illuminance and luminous emittance, measuring luminous flux per unit area. It is equal to one lumen per square metre. In photometry, this is used as a measure of the intensity, as perceived by the human eye, of light that hits or passes through a surface. It is analogous to the radiometric unit watts per square metre, but with the power at each wavelength weighted according to the luminosity function, a standardized model of human visual brightness perception. In English, "lux" is used in both singular and plural.

Explanation

Illuminance

Illuminance is a measure of how much luminous flux is spread over a given area. One can think of luminous flux (measured in lumens) as a measure of the total "amount" of visible light present, and the illuminance as a measure of the intensity of illumination on a surface. A given amount of light will illuminate a surface more dimly if it is spread over a larger area, so illuminance (lux) is inversely proportional to area when the luminous flux (lumens) is held constant.

Luxé

Luxé is a commune in the Charente department in southwestern France.

Population

See also

References

Lux (video game)

Lux is a turn-based strategy computer game that uses the rule system of the board game Risk but expands it to function on any map made up of a graph of countries and the connections between them. Lux was developed and self-published by developer Sillysoft Games. The user community has been active in growing Lux. Users can create maps and computer AIs for Lux, and submit them to be included in the official plugin manager.

Gameplay

Lux is a Risk-style clone with generally similar rules to the original. Up to six players can play at once, and any empty spot in the game is filled up by "bots," or computer AI personalities. Lux has over 900 maps, each varying in size, shape, and complexity. Regardless of the map, the object of the game remains: eliminate all other players so only one remains. Players play for "Raw," which is awarded or taken away based on whether you win or lose games. These games are recorded, and the player with the most raw at the end of the week is awarded a virtual medal. Aside from the weekly medals, players compete for the best seed, the calculation of a player's best weekly ranking. Awards are distributed on a player's rankings page, along with a record of his/her win percentage, games, and more.

Soap (Melanie Martinez song)

"Soap" is a song by Melanie Martinez, featured on her debut studio album, Cry Baby. The song was released July 10, 2015, along with a music video the same day. It is set to impact Alternative radio outlets according to Warner Music.

Background and compostion

"Soap" was premiered exclusively on ELLE magazine's website on July 10, 2015. The electropop,indie pop and bubblegum pop track was released as the second single from Melanie's debut album, "Cry Baby".

In the interview with ELLE, Melanie described the song, "Soap was written about my current boyfriend when we were first talking, I felt too scared to say how I felt about him and thought if I told him it'd be like throwing a toaster in his bath. So I washed my mouth out with soap. I think anyone can really relate to this song. I'm sure there was a time in everyone's life where they felt too scared to say how they felt so they 'washed their mouth out with soap'". She continued, "Everyone is allowed to be vulnerable. I think women and men and dogs and cats and ants and aliens can all express themselves and be vulnerable".

Soap (disambiguation)

Soap is a surfactant cleaning compound used for personal or other cleaning.

Soap may also refer to:

Soap (shoes)

Soap is the brand name of shoes made for grinding similar to aggressive inline skating. They were introduced by Chris Morris of Artemis Innovations Inc. with the brand name "Soap" in 1997. They have a plastic concavity in the sole, which allows the wearer to grind on objects such as pipes, handrails, and stone ledges. The company and their product rapidly gained popularity through fansites, a video game, and live demonstrations. Soap fell to legal vulnerabilities and was readministrated twice, eventually bringing the brand to Heeling Sports Limited. The act of grinding on rails and ledges specifically using soap shoes has been dubbed "soaping", with the "soaper" being the one performing said act.

History

Soap shoes were essentially derived from rollerblades and aggressive skating. Chris Morris, a resident of California who worked at RollerBlade in Torrance for over sixteen years, worked to customize a simple shoe that had a grind plate embedded in the sole. The shoe was an average Nike, fitted for sliding. Concept 21 (a recently founded design firm) was called upon to design a sample so that the product could be finalized. They then formed Artemis Innovations, which would be the company the brand would be sold under for four years. In 2001, Mr. Morris lost control of the Soap license through legal problems. Activity within the company slowed down, and eventually the remaining executives sold Soap.