In the mythological writings of William Blake, Luvah is one of the four Zoas, who were created when Albion, the primordial man, was divided fourfold. He represents love, passion, and rebellious energy. His Emanation (female counterpart) is Vala; his fallen form is Orc. Throughout Blake's mythological system, he is opposed to Urizen, the representation of reason. He is also connected to Jesus, who takes upon his form as the being of love after Luvah falls and turns to a being of hate.
Character
Luvah represents a generative aspect that is connected to experience. In Blake's system, Luvah, the third Zoa, represents emotion as the Prince of Love, and his name may be connected to the word "lover". Love is the supreme emotion, and it is connected to all others, including hate. Luvah is connected to the heart. He is connected to Jesus, and the Incarnation is the result of Luvah transforming into hate; Jesus replaced Luvah's physical form after Luvah descended from his position. As such, Jesus is the physical aspect of Love and he suffers what Luvah would suffer. When Urizen witnesses Jesus in that form, he becomes upset and afraid of the new Luvah.