Luino (Western Lombard: Lüin) is a small town and comune near the border with Switzerland on the eastern shore of Lake Maggiore, in the Province of Varese (Lombardy, northern Italy).
Luino received the honorary title of city with a presidential decree in 1969.
Luino is well known for its weekly market, currently held on Wednesdays, which is purportedly the largest of its kind in Europe. It is also a popular destination for tourists, especially from Switzerland, Germany and the Netherlands.
Although a Roman necropolis has been excavated in the area, Luino is mentioned by documents only in 1169 AD, as Luvino. In the Middle Ages it was contented between powerful families from Como and Milan, but was able to maintain its status as a free commune. As part of the Duchy of Milan, it was acquired by Spain in the early 16th century and, in 1541, king Charles V gave it right to hold a market in alternance with Maccagno, who had been enjoying it alone so far. The concession was confirmed in 1786.
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