Local marketing agreement

In U.S. and Canadian broadcasting, a local marketing agreement (or local management agreement, abbreviated as an LMA) is a contract in which one company agrees to operate a radio or television station owned by another licensee (the "junior" partner). In essence, it is a sort of lease or time-buy.

Under Federal Communications Commission (FCC) regulations, a local marketing agreement must give the company operating the station (the "senior" partner) under the agreement control over the entire facilities of the station, including the finances, personnel and programming of the station. Its original licensee still remains legally responsible for the station and its operations, such as compliance with relevant regulations regarding content. Occasionally, a "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales. This may also be referred to as a local sales agreement (LSA), management services agreement (MSA), or most commonly, a joint sales agreement (JSA) or shared services agreement (SSA). JSAs are counted toward ownership caps for television and radio stations. In Canada, local marketing agreements between domestic stations require the consent of the Canadian Radio-television and Telecommunications Commission (CRTC), although Rogers Media has used a similar arrangement to control a U.S.-based radio station in a border market.

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Marketing agreements

In United States agricultural policy, marketing agreements (and marketing orders) are authorized by the Agricultural Marketing Agreement Act of 1937 (50 Stat. 246), as amended). They may be designed to:

maintain the high quality of produce that is on the market;

standardize packages and containers;

regulate the flow of product to market;

establish reserve pools for storable commodities; and

authorize production research, marketing research and development, and advertising.

In contrast to marketing orders, agreements are enforceable only against those handlers who enter into the agreement. Federal oversight is provided by the Agricultural Marketing Service.