Liwayway

Liwayway (Tagalog word meaning "dawn") is a leading Tagalog weekly magazine published in the Philippines since 1922. It contains Tagalog serialized novels, short stories, poetry, serialized comics, essays, news features, entertainment news and articles, and many others. In fact, it is the oldest Tagalog magazine in the Philippines. Its sister publications are Bannawag, Bisaya Magasin, and Hiligaynon.

History

The magazine had its beginning back 1922 when Don Ramon Roces, the eldest son of Ramon Roces, introduced it after the ill-fated Photo News had declined in the market.

Don Ramon Roces, a prominent man in the publishing business, first conceived Photo News. It was a magazine with its own style, carrying three languages (Spanish, Tagalog and English). The idea to have three languages in one magazine was to allow it to cater to all types of readers (Spanish and Spanish-speaking readers, English, American, and English-speaking readers, and Tagalog language and Filipino readers.

Unfortunately, the trilingual magazine was not well-received because some readers did not want to waste their money reading something they did not understand.

Oishi (company)

Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines. Its headquarters are in Pasay City in Metro Manila. As of 2013 it is headed by Carlos Chan (C: 施恭旗, P: Shī Gōngqí). Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii."

Oishi, started in 1946 as Liwayway, was originally a family-owned corn starch repacking business. The name "Liwayway" was chosen because it reflected the optimism of the Philippines after World War II. By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966. Brothers Carlos and Manuel Chan, at the time, were behind the company. The parents of the Chan brothers had immigrated to the Philippines from Fujian Province, China. Carlos is the older brother. The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company used Japanese technology to make the products.